![]() Branded language: Common verbiage used throughout your messaging that’s representative of your brand.An understanding of your competition: What are they doing wrong, and how can you be different from them?.An understanding of your industry: This includes major trends, challenges, recent changes, etc. ![]() Pain points: Your customer’s challenges, and how they define success.Positioning statements: Defines your target market along with how that market should perceive you.Mapped out value props: The specific reasons a customer should work with you instead of your competitors - what can you do for them?.Personality traits: If your brand were a person, what would it be like?.Core brand values: What matters most to you? On what principles was your brand initially founded?.In order to differentiate yourself, you need to build a compelling brand - to catch people’s attention and show them what really makes your company special. Every single customer has scores of vendors talking their ear off. This is just as true of the larger AI space as it is in conversational AI. How a business conveys that USP matters just as much. But from the outset, we understood that a unique selling point alone is not enough - no matter how unique it may be. Our innovative, no-code approach to chatbot creation sets us apart from the majority of the market. This unhealthy paradigm is a large part of the reason we created ZeroShotBot in the first place. If their chatbot has more bells and whistles than other chatbots, they “win.” Developers instead hyper-focus on outdoing the competition through feature bloat. The market is flooded with competing products, many of which boast no meaningful differentiators. Intelligent Branding: How to Market in the AI Space How ZeroShotBot’s Approach to Marketing Can Inform Your Own
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